January 24, 2014

Converge by Bob Lord & Ray Velez

In today’s rapidly changing environment, the intersection of marketing and technology can not be ignored.  Whether a person’s job responsibility is specifically to communicate about a brand to the public or works for an organization in another capacity, it is necessary to change the old way of thinking to keep up with innovation.  Companies need to understand and adapt to this evolving marketplace in order to stay ahead.   In Converge, Lord and Velez offer practical steps for adjusting to this new market and encourage people to think outside their job titles.  For more information and to purchase the full summary I did for Business Book Summaries, please visit EBSCO
Copyright of Business Book Summaries, Business Book Review, BusinessSummaries and BizSum is property of EBSCO Publishing Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission. However, users may print, download or email summaries for individual use. Business Book Summaries® is a service of EBSCO Publishing, Inc. For more information about BBS, to subscribe to BBS, or to provide us feedback, visit our Web site.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.