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January 24, 2014
Converge by Bob Lord & Ray Velez
In today’s rapidly changing environment, the intersection of marketing and technology can not be ignored. Whether a person’s job responsibility is specifically to communicate about a brand to the public or works for an organization in another capacity, it is necessary to change the old way of thinking to keep up with innovation. Companies need to understand and adapt to this evolving marketplace in order to stay ahead. In Converge, Lord and Velez offer practical steps for adjusting to this new market and encourage people to think outside their job titles. For more information and to purchase the full summary I did for Business Book Summaries, please visit EBSCO
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