Web 2.0: A strategy guide by Amy Shuen

Web 2.0: A strategy guide" is a good introduction for users new to the Web 2.0 world. Amy Shuen encourages the audience to ask relevant questions before embarking on a social media plan. How will we draw people to our site? Can we learn from users as they visit us? What is the target group? How will it change our business practices? Shuen gives an overview of well-known applications, such as Facebook, MySpace and LinkedIn, along with implications for their use. Web 2.0 tools make it difficult to control content, but more likely to generate interest from users because of its interactive nature. After finishing this book, the reader should be able to begin implementation of a Web 2.0 plan.