It’s Your Biz by Susan Wilson Solovic

Many people dream of starting their own business where they call the shots and pick their work hours.  However, in “It’s Your Biz”, Solovic talks about how starting a business is so much more than that.   If you’re starting a business because you think you’ll find freedom you don’t have in your current position, you need to reevaluate your motives for becoming a business owner.  

It involves much more than having a passion for your business idea.  You must also meet a need.  Can you turn this passion into a real money maker?  Perhaps you’re better off working on your idea as a hobby or a freelance opportunity.  You may want to do it as side job initially rather than quitting your full time position and completely jumping into a new venture.

Start Something That Matters by Blake Mycoskie (Book giveaway!)

Success is not defined by status and money.  For Blake Mycoskie, the founder of Tom’s Shoes, success is defined by making a difference in the world. Although his company is for-profit, he practices philanthropy by giving away a pair of shoes to a child in need for every pair sold.  


One reason Tom’s Shoes does so well is because they tell a story that reaches people at an emotional level.  Although we frequently forget facts, we tend to remember stories.

You don’t need to follow in his ‘shoes’ and form a brand new company to find your story.  Starting something that matters doesn’t necessarily mean quitting your day job and jumping into a whole new venture.  Simply look around your community for a place to start.  

Delivering Knock Your Socks off Service by Peformance Research Associates

Every interaction with a customer is a reflection of the business, nonprofit, or organization you represent.  You are expected to always treat them with courtesy and respect as well as know more than what’s listed in your job description.  In “Delivering Knock Your Socks off Service”, Peformance Research Associates offer suggestions for consistently delivering excellent customer service.

The customer isn’t always right - but they are always the customer.  If something goes wrong, regardless of whose fault it is, involve your customers in the process of finding a resolution.  Ask them how they would like to see things resolved.  It doesn’t mean you can do exactly what they want every single time, but it does give them a sense of control.  This also tells them their input is important.  

Under the Neon Sky by Jay Rankin

I'm one of the few people who enjoys Las Vegas, but doesn't gamble.  I admit - I get a kick out of the gaudiness of the hotels and have seen some great shows there.  So when I had the opportunity to read "Under the Neon Sky" as part of NURTURE's Virtual BOOK Tourz, I jumped on it.

In it, Jay shares his experience working as a doorman for MGM Grand. He talks about the highs and lows of his job.  Although the money was incredible some nights, he made a decision to finally get out after six years.  

I personally admire anyone with the motivation and dedication to write a book and Jay shares the best advice he received while writing....