Seeing the title of this book, I did wonder if it would be a manipulative, “Get people to like you so they buy what you’re selling”. Instead, the focus is on building genuine relationships with people. Traditional networking is exhausting if it’s not authentic and people probably won’t do business with people they don’t like or who are not genuine. Lederman addressees these ideas in “The 11 Laws of Likability”.
Building relationships should not be about the transactional - “what can I get”? - but rather should be about forming real, meaningful connections. If these connections are built authentically, then yes, down the road, you may find a way to help each other. It’s important though to focus on the connections you want to have, rather than connections you feel you should have. Not only is constantly operating on the “should” a tiring way to live your life, but you’re also spending time with people you may not like! Why waste your time?
Building relationships should not be about the transactional - “what can I get”? - but rather should be about forming real, meaningful connections. If these connections are built authentically, then yes, down the road, you may find a way to help each other. It’s important though to focus on the connections you want to have, rather than connections you feel you should have. Not only is constantly operating on the “should” a tiring way to live your life, but you’re also spending time with people you may not like! Why waste your time?

